Client: Orange Beach United Methodist Church
Project: Branding Update
Art Direction & Design: Hannah Wilson
The client wanted their logo to represent the flexible, laid back, natural environment of their beach community while still appealing to the traditional business professionals who live there. The waves not only represent the coastal community, but also serve as a reminder of the Holy Trinity that is central in the beliefs of the church. The letterhead and business cards carry over the soft, natural movement of the waves in the logo. And the warmth of the color palette brings together the physical warmth of the beach community with feeling of welcome and acceptance the church hopes to give its guests.